January is when everyone believes they’re a new person.
Gyms are packed.
Salads are eaten on purpose.
Planners get opened with real optimism.
Then February shows up with a baseball bat.
Business resolutions follow the exact same arc.
You start the year fired up.
Growth targets. New hires.
Maybe even a fresh budget line called “Technology & Security Improvements (Finally).”
Then reality hits.
A client emergency.
A weird login alert.
Someone clicks a link they probably shouldn’t have.
The printer eats a contract.
A file is missing right now.
And just like that, your big “this is the year we fix our tech and security” resolution becomes a sad little Post-it note under a coffee mug.
The Uncomfortable Truth
Most business technology and security resolutions fail for one reason:
They rely on willpower instead of systems.
Why Gym Memberships Fail
(It’s Not Laziness)
Gyms know this. They literally build their business model around it.
Roughly 80% of people who sign up in January stop showing up by mid-February.
They’re counting on your motivation fading,it’s how they sell more memberships than they have treadmills.
People don’t quit because they don’t want results. They quit because of four predictable problems:
- Vague goals
“Get in shape” isn’t a goal, it’s a wish. There’s no scoreboard, so progress disappears. - No accountability
When the only person who knows you skipped is you, skipping is easy. - No expertise
You wander the gym, do some stuff, and leave unsure if it even mattered. - Going it alone
Motivation fades. Life gets busy. Excuses win.
If this sounds familiar… it should.
The Business Cybersecurity Version of the Same Problem
“We really need to get our IT and security under control this year.”
That’s the business version of “get in shape.”
It means everything and nothing.
Every owner we talk to has the same unresolved issues that have been hanging around for years:
- “We should really have better backups.”
You’ve been saying this since 2019. You assume they’re working… but no one has tested a restore. - “Our security could be better.”
You read about ransomware hitting companies your size. You know you should act — but where do you even start? - “Everything feels slow and fragile.”
Logins lag. Computers crawl. Systems randomly hiccup. It all “still works,” so nothing changes. - “We’ll deal with it when things slow down.”
(Spoiler: They never do.)
These aren’t personal failures.
They’re structural failures.
You don’t have the time, the specialized security expertise, or the accountability structure to make this stick so it doesn’t.
What Actually Works: The Personal Trainer Model
Know who does stick with fitness goals?
People with personal trainers.
The difference isn’t motivation- it’s structure.
A trainer provides everything solo gym-goers lack:
- Expertise
They know what works and what doesn’t. You’re following a proven plan, not guessing. - Accountability
You have an appointment. Someone notices if you don’t show. - Consistency
Progress doesn’t depend on how motivated you feel that week. - Proactive correction
They fix small issues before they become injuries.
That exact model is why Managed Security Service Providers (MSSPs) exist.
Your MSSP Is Your Business’s Personal Trainer and Security Team
An MSSP isn’t just “IT support.”
It’s the system that keeps your business secure even when you’re busy, distracted, or buried in real work.
Here’s what that actually means:
- Security expertise you don’t have to develop
Threats, vulnerabilities, best practices this is what they do all day, every day. - Accountability that doesn’t rely on you remembering
Security patches, monitoring, backups, alerts handled automatically. - Consistency that outlasts motivation
Your January energy fades. The protection doesn’t. - Proactive threat prevention
Suspicious logins. Early signs of ransomware. Failing systems.
Issues are caught beforethey turn into 4:45 PM Friday disasters.
That’s not firefighting.
That’s risk management.
What This Looks Like in the Real World
Picture a 25-person professional services firm.
Nothing is technically “broken.”
But everything is… annoying.
Slow laptops.
Random access issues.
Files no one can find.
One person who “knows how everything works.”
A constant background worry that one bad click could bring the whole thing down.
Same resolution every January:
“Finally get our IT and security under control.”
Same result every year:
Hope in January. Overwhelmed by February. Forgotten by March.
Year four, they try something different.
Instead of adding “cybersecurity” to their already impossible to-do list, they make one decision:
“We’re getting a security partner.”
Within 90 days:
- Backups are installed, tested, and verified
(Turns out the old ones hadn’t worked in a very long time.) - Security gaps are identified and closed
Phishing blocked. Suspicious logins stopped. Systems monitored 24/7. - Devices are replaced on a schedule
Not “run it until it dies.” Productivity skyrockets. - Downtime and tech chaos disappear
No more lost billable hours to Wi-Fi issues, crashes, or “IT mysteries.”
The owner didn’t become a security expert.
They didn’t carve out extra time.
They didn’t need February-level motivation.
They just stopped going it alone.
The One Resolution That Actually Changes Everything
If you make one tech resolution this year, make it this:
“We stop living in reactive mode.”
Not “digital transformation.”
Not “modern infrastructure.”
Just this:
Stop being surprised by technology and security issues.
Because when tech becomes boring:
- Your team works faster
- Clients get better service
- Security risks stop keeping you up at night
- Growth feels exciting instead of dangerous
Boring = secure.
Secure = scalable.
Scalable = freedom.
Make This the Year That’s Actually Different
It’s still January.
You still have that this year will be different energy.
But you already know how this goes if everything depends on you staying motivated.
Don’t waste that energy on another resolution that collapses under pressure.
Use it to make a structural change, one that protects your business even when things get busy.
Book a New Year Security Reality Check
15 minutes.
We’ll look at where you’re exposed, what actually matters, and the fastest way to reduce risk.
No jargon.
No pressure.
Just clarity.
Give us a call at (303) 423-4500 or book your FREE Security Huddle instantly here: https://business.newpush.com
Because the best resolution isn’t “fix everything.”
It’s “get someone in my corner who makes sure it stays fixed.”
